Last week's "don't blink or you'll miss it" Tyson/McNeely pay-per-view bout may have been scored a loser among media buyers and cable subscribers, but it apparently registered a knockout among MSOs, which reported higher-than-expected buy rates.
A sampling of the nation's largest MSOs indicates that subscriber buy rates on Showtime Event Television's (SET) PPV telecast of the heavyweight bout from the MGM Grand Hotel in Las Vegas were stronger that expected, with demand peaking the day of the fight.
A nationwide survey of 29 cable systems by York, Me.-based sports research firm Gould Media estimated a nationwide average buy rate of 4.8%, or approximately 1,190,000 …
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